Milwaukee Tool® and ONE-KEY™
As the visual designer for the One-Key team, I worked on the Inbound Marketing & Education team to establish an identity around the existing One-Key brand. Being a sub-brand of Milwaukee Tool, One-Key’s look and feel had to pay homage to the heritage brand from which it was born while honoring the expectations of living primarily in the digital space as a SaaS product. The result is an identity that expands upon Milwaukee Tool’s typographic palette and pairing it with a balance of the recognizable Milwaukee Red and effective use of negative space alongside tech-inspired mockups and photography.
One-Key Website Redesign
Launched in November 2022, the redesign was an intensive process that commenced in December of 2021. Throughout the design process, the site saw many different iterations before landing on the final concept below.
UX Design: David Coughlin
UI Design: David Coughlin & Jake Bujnowski
Art Direction: Jake Bujnowski & David Coughlin
Visual Design: Jake Bujnowski
Development: RJ Hallin
Copywriting: Lucas Marshall
View the Milwaukee Tool One-Key website
Feature images
A collection of feature images created for articles on the One-Key Resources Connectivity Blog. The blog is a collection of thought leadership from industry experts across all construction trades.
White Papers and eBooks
Working alongside Lucas Marshall, we created a collection of long-form, educational content for One-Key users. Tap the thumbnail to view the full PDF.
Photoshoots
One-Key coordinates one photoshoot each year, and I have directed two in my time with the team. The shots below are from the 2022 shoot for the updated website.
One-Pagers
Educational materials created for internal sales teams, partners and conference goers on the ins and outs of the One-Key app. Click to enlarge.